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Apple pips Samsung to take second spot in India tablet market
Riding on the surge in remote work, learning and fun activities at home during the pandemic, Apple dethroned Samsung to take the second position in the India tablet market with a market share of 29 per cent in the January-March quarter of 2021, a new report revealed on Thursday.
By
migrator
migrator
New Delhi
In Q1 2021, Apple iPads continued to perform exceptionally in India with more than 140 per cent (year-on-year) growth, as per estimates by market research firm CyberMedia Research (CMR).
In the Q1, Apple iPad 8 garnered 17 per cent market share while Apple iPad Air 2020 had a 9 per cent market share in India.
Lenovo continued to lead the India tablet market in Q1 2021.
“Driven by the everything-from-home trend, Apple had a breakout quarter with iPad shipments growing a phenomenal 144 per cent year-on-year in Q1 2021. Apple’s success is remarkable, as it lacks the cost-advantage that Android tablets have,” said Prabhu Ram, Head-Industry Intelligence Group, CMR.
Apple was able to continue its strong growth momentum from the second half of 2020 into the new year.
Apple iPad’s growth (YoY) was 42 per cent for 2020 in the country while in the Q4 last year, it was a massive 135 per cent (YoY).
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