ITC to buy 16 pc stake in Mother Sparsh

Mother Sparsh specialises in premium ayurvedic and natural personal care brands in the D2C (direct to consumer) space. It has a wide range of baby and mother care products based on ayurveda for potent product delivery.

As per ITC, this investment is in line with the ‘ITC Next’ strategy articulated by Chairman Sanjiv Puri which aims to build a future ready organisation with a digital first culture. Notably, one of the identified pillars of this strategy is to accelerate digital transformation by developing digital first ‘FMCG’ brands.