Dating apps thrive in China, but not just for romance

When Qu Tongzhou, a photography assistant in Shanghai, set out on a long-awaited trip to western China in June, she found the cities she visited to be unwelcoming. As an after-effect of the country’s “zero-Covid” policies, locals were leery of travellers, and some hotels refused Qu, fearing she could introduce the virus.

So Qu turned to Tantan and Jimu, two popular Chinese dating apps with Tinder-like features. She was aware of the risks involved in meeting strangers, but the apps yielded a wellspring of new friends, including a biotech entrepreneur in the city of Lanzhou, a Tibetan doctor in the town of Xining, and a public official in Karamay, a northwest city of Xinjiang. At each stop, her matches provided lodging and took her to bars and other local spots.

“If I didn’t use these apps, I wouldn’t have met many people,” Qu, 28, said. “No one would have taken me out on the town.” Over the past two years, China has cracked down on much of its domestic technology industry, banning for-profit online tutoring agencies, restricting video games and slapping multibillion-dollar antitrust fines on the largest online shopping platforms. Some of China’s once-vaunted tech titans, like Jack Ma, the founder of the e-commerce firm Alibaba, have stepped back from public view.

But one corner of China’s technology industry has flourished: dating apps. The number of dating apps in China with over 1,000 downloads soared to 275 this year from 81 in 2017, according to data.ai, an analytics firm. Downloads of the apps have increased, as have in-app purchases. Investors have also poured more than $5.3 billion into dating and social networking companies in the country last year, up from $300 million in 2019, according to PitchBook. And China’s largest tech companies, such as ByteDance and Tencent, are testing, acquiring and investing in new apps that promise to bring strangers together.

These apps are flourishing — and Beijing appears to be leaving them alone — for more than just romantic reasons. They promise to nudge people toward marriage at a time when China’s marriage and fertility rates are at record lows, but the apps also are helping users combat loneliness as COVID lockdowns have wreaked havoc on social connections.

For many people, the apps have become virtual sanctuaries — a 21st-century twist on what urbanists called the “third place,” a community between work and the home — to explore hobbies, discuss popular topics and meet new friends.

“It’s really difficult to meet people offline,” said Raphael Zhao, 25, a recent college graduate in Beijing. Zhao downloaded Tantan in April after being locked down on his campus over zero-COVID measures. “Because the pool is so large on these platforms, it gives you this hope that you’ll meet someone that you live with.” Chinese authorities have taken action against dating apps in the past. In 2019, Tantan and another dating app called Momo suspended some in-app features after regulators dinged them for neglecting the spread of pornographic content on their platforms. But unlike online tutoring and cryptocurrency trading, areas that China’s regulators have unambiguously quashed, dating and other services centered on social encounters have remained relatively unscathed as the apps have explicitly framed their goals as helping Chinese society to thrive.

Many users of these dating apps appear less interested in romance than in meeting friends. In an October survey conducted by a Chinese research institute, 89% of respondents said they had used a dating app before, with a majority saying they wanted primarily to expand their social circles, not find a partner.