Masks to become wellness product, fashion accessory even post lockdown: TN entrepreneurs

In the hosiery town of Tirupur, several textile units have started making masks to cater to the increasing current demand as well as looking at the future export potential for global brands. “I see it becoming a part of lifestyle,” Uma Prajapati, 50, an entrepreneur-cum-social activist, who built the garment company Upasana Design Studio in Auroville, said. Upasana has launched reusable healing masks made of organic cotton fabric as a part of its Therapeutic Clothing line. Prajapati said Upasana has launched neem infused masks and silver grid masks as well.

“Neem is well known for its detoxifying, anti-allergenic and calming properties. While neem’s natural dye gives the mask’s organic hand-woven cotton its characteristic yellow colour, it also carries this amazing plant’s ayurvedic properties right into the mask’s fabric,” Prajapati said.

She said since ancient times, silver has been used as an anti-pathogenic, cleansing and energising agent. According to her, the mask made with a special textile woven with a grid of silver thread creates an energetic protection field around the wearer’s head. Through its air-ionizing action, the grid also reinforces the immune system by eliminating the positive charge of harmful free radicals in the air we breathe.

On the other hand Ami Sata, Founder, Amouve Bedding Private Ltd, looks at the masks made of organic cotton fabric becoming a fashion accessory. Amouve Bedding is into organic bath towels and bedding products (pillow covers, bed sheets and others) and has donated through city based Agni Foundation 3,000 three layered face masks made of organic cotton. “We have the fabric and there was demand for masks and we made the masks. The good thing about these masks is that unlike any non-woven or poly ones, they’re free of any toxins and safe to breathe in. They are reusable,” Sata said. The company has also provided care packages to several daily wage workers who are struggling during the lockdown period.

Concurring with the view that masks would become a fashion accessory brand expert Harish Bijoor said, “In the beginning the demand for masks will be by force/compulsion. Going forward while the focus on protection will continue to be there, masks will turn fashionable.” He said it will be the trend globally.

“Many textile units in Tirupur have started making masks targeting different segments in the domestic market. They are also looking at export markets,” Bijoor said. Tirupur is a major export hub for hosiery products