Zomato launches ‘Pure Veg Mode’ with vegetarian riders from eateries that don't serve meat

NEW DELHI: Zomato Co-founder and CEO Deepinder Goyal on Tuesday announced a ‘Pure Veg Mode’ along with a ‘Pure Veg Fleet’ on his platform for customers with 100 per cent vegetarian dietary preference.

He said the ‘Pure Veg Mode’ or the fleet doesn't “serve or alienate any religion or political preference”.

The 'Pure Veg Mode' will consist of a curation of restaurants that serve only vegetarian food and exclude all restaurants that serve non-vegetarian items.

“India has the largest percentage of vegetarians in the world, and one of the most important feedback we’ve got from them is that they are very particular about how their food is cooked and handled,” Goyal posted in a thread on X.

On that note, just stepping out to deliver some pure veg orders with @rrakesh_15 with our newly launched Pure Veg Fleet. See ya! pic.twitter.com/Q4HdhyDMFN

— Deepinder Goyal (@deepigoyal) March 19, 2024

The ‘Pure Veg Fleet’ will only serve orders from pure vegetarian restaurants.

“This means that a non-veg meal, or even a veg meal served by a non-veg restaurant, will never go inside the green delivery box meant for our ‘Pure Veg Fleet',” said Goyal.

In the future, the company plans to add more specialised fleets for special customer needs.

For example, there's a special cake delivery fleet coming up with hydraulic balancers that prevent the cake from getting smudged during delivery, the Zomato CEO announced.

“This feature will see a phased rollout across the country in the next few weeks."

The food delivery platform registered Rs 125 crore in profit in the third quarter (Q3) of the current financial year -- an improvement of Rs 390 crore as compared to the same quarter last year.

Its consolidated adjusted revenue grew 53 per cent year-on-year to Rs 3,609 crore in Q3 FY24.