Inequality still dominates the society as data shows nearly 80 percent women seek consent to choose career goal

According to the dating app, "Users on the platform (87 per cent men and 96 per cent of women) define feminism as 'equality between all genders' and yet, patriarchy is so deeply ingrained that permission is still given or withheld from women who seek the things considered bare minimum for a man.

"While generations of patriarchal values are finally losing their grip on the Indian psyche, people who consider themselves as progressive still take pride in giving women in their lives "permission" to live their lives. Things that are considered normal for men continue to be considered a privilege for women like pursuing an education, prioritizing career or being on top of the corporate ladder, etc. Establishing an equal partnership in a relationship should be normalized where women shouldn't have to be grateful to men and society for 'allowing' them to make their own choices," says OkCupid, which has also launched a campaign on similar lines for International Women's Day.

The digital video throws spotlight on benefactors in a woman's life who think they are allowing them the 'privilege' of getting an education, having a successful career, being financially independent, or living on her own as an unmarried woman, but are actually stripping a woman's agency.

The data also revealed that 90 per cent men and 77 per cent women said they would not like to change their name after marriage. Asked if women should continue to work full time after marriage, more men (62 per cent) than women (50 per cent) said they believe it is a woman's choice.

To another question on women's domestic roles after marriage, and if they should be responsible for running the household and raising children, almost 9 out of 10 users - but less men than women - think that the responsibility of running the home and raising children should be split equally between partners.