Ad executive who coined Nike’s ‘Just Do It’ dies

SALEM(US): Dan Wieden, the ad executive who famously coined Nike’s tagline, “Just do it,” died on Friday at age 77.

Wieden died in his sleep at his Portland, Oregon home beside his wife. He and his late business partner, David Kennedy, formed the firm Wieden + Kennedy, best known for its work for the sneaker company.

“We are heartbroken. But even more so, we are overcome with gratitude and love,” the firm said in a statement. “Thank you Dan, for throwing the doors wide open for people to live up to their full potential.”