Samsung-led 5G devices grabbed 5 pc of premium market in Q3

According to Counterpoint Research “Market Pulse” service, the global premium market sell-through, however, declined 7 per cent YoY. The Samsung Galaxy S10 5G was the top-selling model which captured over one-third of the total sales of all 5G devices.

“All major OEMs in the premium segment now have 5G-capable devices, except Apple. Still, Apple alone captured over half of the premium market in Q3 2019. Apple grew 1 per cent YoY increasing its market share from 48 per cent a year back to 52 per cent during the quarter. iPhone XR was the top-selling model globally in the premium segment,” Varun Mishra, Research Analyst, Counterpoint Research, said in a statement.

Huawei remained in the top three OEMs in the premium segment driven by the popularity of its P30 series, especially in China, despite the US ban. China contributed to over 80 per cent of Huawei’s sell-through in the premium segment as compared to 73 per cent in the year ago quarter.

“The trend is likely to continue. It will be difficult for the newly launched Mate 30 series to create any progress outside China because it lacks Google Mobile Services (GMS). GMS is an important enabler for Huawei to continue its success outside China,” Mishra noted. OnePlus recaptured its position among the top five OEMs in the segment and also led the India premium segment, which reached a record high shipment level during Q3. South Korean smartphone maker LG also captured a spot in the top five, driven by the V50 ThinQ 5G.