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CavinKare targets small scale parlours
CavinKare has launched Lava Berry, a wide range of professional beauty care products catering exclusively to the neighbourhood salons.
Chennai
KG Mallikeswaran, Business Head of the Professional Care vertical of Cavinkare Pvt Ltd, said, “The small scale parlours usually offer the best services, but the lack of availability of professional care products may be bottleneck to their upscaling. Our goal is to reach 2,00,000+ such small scale salons in the country through 500+ wholesale counters, within a span of a year by offering them affordable, reliable and innovative professional care products across skin, hair and body care categories.” The new range of products have been dermatologically tested.
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