Samsung tops premium smartphone biz in India

While the South Korean giant captured 37 per cent market share in H1 2020, Apple continued its impressive run in the premium segment, growing by 14 per cent (year-on-year) with 26 per cent market share in the country, as per the ‘CMR India Mobile Handset Review Report’.

OnePlus was a distant third with 15 per cent market share in the premium segment in H1 2020.

“Owing to the pandemic, H1 2020 was a tough period for the overall smartphone industry in general, with multiple challenges. However, the premium smartphone segment was one of the least affected segments. The segment grew owing to strong consumer demand and good supply-side dynamics,” said Anand Priya Singh, Analyst, IIG, CMR.

Overall, the smartphone shipments in the premium segment grew 18 per cent (YoY) in the country in H1 2020.

This segment accounted for 5 per cent of the total smartphone shipments in the January-June period.