Filmmaker creates awareness on hygiene through campaign

Through this campaign, he is urging people to cover their faces even with a clean cloth if they don’t have access to a mask and that should help flatten the curve.

The campaign started as digital art using his image and then he reached out to his friends in the film fraternity. Overnight, it resonated with thousands of people and celebrities were reaching out wanting to connect with their audience while spreading a much-needed message. From Nikki Galrani, Manjima Mohan, Kalyani Priyadarshan and to most of the Bigil girls, actors have joined this campaign to reach their millions of followers.

Many celebrities and others are sending him requests and he is working overtime to create art with a message of social importance. It is often said that fear doesn’t go away.

Instead of sharing unverified WhatsApp forwards, take a moment to reflect and join worthy campaigns where artists are using their creativity to spread the right message. You can reach out to Karthikeyan on his social media handles to be a part of it or make your version of the same. Also, don’t forget to tag him so he can share it as well.