Samsung to further drive growth with premiumisation this year again in India: Raju Pullan

NEW DELHI: With a focus on premiumisation, Samsung will be able to drive further growth this year again in India, Raju Pullan, Senior Vice President (VP) and Head of MX Business at Samsung India, said on Sunday.

According to him, 52 per cent is the growth of the industry for 5G and Samsung is going ahead of the industry right now.

"We see that the industry contribution for 5G is about 52 per cent and we are going ahead of the industry right now. We see that this year again, with a focus on premiumisation, we will be able to drive the growth still further," Pullan told IANS during an interaction.

According to Counterpoint Research, Samsung took the top spot in India in 2023 with 18 per cent market share.

In addition, Pullan mentioned that they have got one of the largest portfolios of 5G at Samsung.

"With the launch of Galaxy A35 and A55, we will have almost 20 running models, and we will continue to drive the overall 5G segment by launching newer products with distinctively unique propositions for the consumers in India," he added.

5G smartphone shipments in India grew at 67 per cent (year-over-year) in 2023, led by Samsung with a share of 23 per cent, according to CyberMedia Research (CMR).