Why Indians are making a beeline to join Telegram, not Signal

Telegram which has crossed 600 million users globally scores over Signal in terms of awareness (55 per cent) and actual usage (39 per cent).

Over the past one year, 37 per cent of users in India have actually used Telegram, compared to a mere 10 per cent for Signal, a rather nascent messaging app that is enjoying a spike in downloads in recent days, according to the survey by CyberMedia Research (CMR).

"As WhatsApp eventually moves into a much closer integration with the Facebook ecosystem from hereon, it risks an erosion in brand trust and brand loyalty both key determinants for enduring competitive market advantage," said Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR.

According to the findings, majority of users on WhatsApp and FB Messenger do not feel convenient and safe while storing their chat backup on third party or non-end-to-end encrypted platforms such as Google Drive or iCloud.

Among the alternatives, Telegram users retain high trust in the dedicated cloud that Telegram offers (49 per cent).

Nearly 55 per cent of WhatsApp users face the challenge of media files (photos, videos, documents, PPT) from messenger apps, eating up phone memory.

"Almost 50 per cent of those surveyed have received suspicious messages from unknown numbers, with potential phishing, malicious links. The occurrence of phishing is high among WhatsApp users (52 per cent), and lowest amongst Telegram users (28 per cent)," the survey noted.

The occurrence of spam is high with incumbents, with nearly 50 per cent of WhatsApp and FB Messenger users facing spams daily.

"For instance, 73 per cent of WhatsApp users feel helpless to counter illegal, abusive and copyrighted content, whereas Telegram users are most acknowledged while reporting such content through in-app buttons, and an Abuse Notification Channel," the CMR eSocial Safe' survey mentioned.

Telegram, in particular, has gained traction among users over the past year, much before the "recent WhatsApp PR fiasco".

"While Signal has enjoyed a recent burst in its popularity, it has not been able to scale swiftly enough, and users have faced challenges with it," Ram said.